YHU Terminal
MONTREAL’S GATEWAY TO CANADA’S SKIES — AND BEYOND
Designing a world class
terminal identity
A cohesive branding platform built to attract top talent and redefine the airport experience.
For YHU Terminal, an airport terminal focused on delivering one of the best airport experiences in the world, the objective was to create a strong employer driven brand identity that would attract top tier talent while reflecting operational excellence. I led the design of the logo and developed a complete visual identity system applied across business cards, ID badges, internal documentation, social media and website design. The branding balances professionalism, clarity and ambition, positioning YHU Terminal as both a premium travel hub and a desirable workplace. Every touchpoint was carefully crafted to ensure consistency, credibility and long term scalability within the aviation industry.
The Mandate: Develop a comprehensive branding system including logo design, website design, internal documentation and recruitment focused communication tools that position YHU Terminal as a leading airport terminal and employer of choice.
The result is a refined and cohesive brand identity that strengthens YHU Terminal’s presence in the aviation sector while supporting recruitment, internal culture and public visibility through consistent, strategic design.
** This project was done at Nordet & Co, under the supervision of Lara Emond and with the help of Ines Ouechec, Matthieu Cochetel, Mathilda Krauss, Maude Blanchet-Léger.
