Theron

For Theron, a Canadian electric vehicle company specializing in electric 4-wheelers, the goal was to create a sleek, modern, and sustainable brand identity that resonates with environmentally-conscious consumers. We worked on various aspects of their branding, from the logo and website design to internal documentation. The website is intuitive, visually dynamic, and built to reflect the company’s innovative approach to eco-friendly transportation. The design incorporates clean lines, tech-inspired visuals, and a focus on the electric mobility sector, making it easy for potential customers to explore Theron’s products and mission.

The Mandate: Develop a comprehensive branding strategy, including a logo, website, and internal documentation, that reflects Theron’s commitment to sustainable, electric 4-wheelers while offering an intuitive, engaging user experience.

The result is a cohesive brand identity that positions Theron as a forward-thinking leader in the electric mobility space. The website provides an accessible platform for customers to engage with the brand, while internal documents maintain consistency and professionalism across all communications.

** This project was done at Nordet & Co, under the supervision of Lara Emond and with the help of Emilie Coussot.