Soapy Goodness
Making cleaning fun and unforgettable
Suds, smiles,
and strong style.
A bold and fun branding system that brings SoapyGoodness’s product lines to life.
For Soapygoodness, the goal was to create a strong visual identity that reflects the mother brand’s playful personality while staying professional. The project began with the logo for Soapygoodness, establishing a consistent style for all communications.
I also designed the logos for the product lines—Classik, Classi-K, and Classiko—each with its own personality but sharing a common style that ties them to the mother brand.
Business cards, promotional materials, and internal documents were developed to ensure every touchpoint was consistent and engaging. The website brought the brand to life digitally with bold visuals, approachable typography, and a clean layout.
The result is a polished, memorable brand identity that positions Soapygoodness as a confident, playful, and stylish leader, while giving each product line room to shine individually.
** This project was done at Nordet & Co, under the supervision of Lara Emond.
