HOT CHOCOLATE
A bold packaging design that blends Montreal’s street art culture with the rich flavors of MPM Hot Chocolate.
Local flavour.
Bold design.
Graffiti-inspired taglines that give each flavour its own unique identity, rooted in the spirit of Montreal.
Packaging design for MPM Hot Chocolate, featuring a series of bottles designed to reflect the rich diversity of Montreal’s neighbourhoods. Each flavour is represented by a different bottle color, tied to the specific taste profile. To capture the city’s vibrant energy, I crafted catchy taglines inspired by Montreal’s street art and its cultural essence, written in a graffiti style that resonates with the city's raw, urban spirit. These taglines work across different markets while maintaining their local relevance, giving each bottle a distinct identity.
The Mandate: Create a packaging design for MPM Hot Chocolate that reflects the unique character of Montreal’s neighbourhoods, using color and graffiti-inspired taglines that speak to the city’s diverse cultural landscape.
The result is a bold and playful packaging system where each bottle not only stands out on the shelf but also connects with Montreal’s local identity, making it a perfect fit for the brand's street-smart persona.
