Mint Records
The Mint experience.
Supporting music.
Building community.
A branding concept that honors Mint Records' legacy while looking ahead to the future of music.
Mint Records, an independent label founded in 1991, is dedicated to supporting local talent and fostering a safe, equitable, and sustainable music industry. With a focus on bands from Vancouver and surrounding regions, the label champions emerging artists, with an emphasis on community and the unceded territories of the Musqueam, Tsleil-Waututh, and Squamish peoples. This branding project captures the label’s inclusive, artist-friendly ethos through a contemporary design that reflects Mint’s legacy and commitment to the local music scene.
The Mandate: Create a fresh and modern branding identity for Mint Records that highlights the label’s community roots, artist-first mentality, and commitment to a just, sustainable music industry. The branding should reflect both Mint’s long history and its vision for the future.
The result is a bold, contemporary brand that speaks to Mint’s deep connection to the Vancouver music scene and its values of inclusivity and sustainability. The branding creates a cohesive visual identity that resonates with both the label’s established reputation and its future aspirations.
