Iris + Arlo
Building a brand that empowers, educates, and makes an impact.
Design that makes a
difference
Shaping a visual identity that connects, educates, and inspires-through design, packaging, illustration, web, and storytelling across every touchpoint.
For Iris + Arlo, a Montreal based menstrual care brand, I have been involved since the very beginning, helping build and evolve a complete visual identity system across all touchpoints. The design approach supports the brand’s core pillars: health, environment, design, menstrual equity, and education, translating these values into a clear, approachable, and impactful visual language.
I worked extensively on packaging design, branding elements, illustration cards, photography, and web design, ensuring consistency and recognition across every product and platform. The packaging system was designed to be visually distinctive, easy to navigate, and educational, contributing to a more open and informed conversation around menstrual care. Illustration cards help educate and destigmatize menstruation, while brand illustrations bring warmth and accessibility, breaking taboos and connecting with a wider audience.
Alongside this, I contributed to marketing campaigns and presentation materials, extending the visual identity across launches, promotions, retail environments, and the web. Each element was carefully designed to support both clarity and impact as the brand continues to grow.
The result is a strong and recognizable design system that has scaled from early concepts to major retail spaces such as Costco and Walmart, supported by consistent, thoughtful, and purpose-driven design.
https://irisarlo.com/
** This project was accomplished with the help and collaboration of the entire team at Iris+Arlo and Nordet&Co under the supervision of Lara Emond.
